Content marketing is not a new concept in the least; however, it has been morphing year by year. It’s crucial that businesses and marketers keep current with the newest trends or they’ll watch many opportunities them by. Let’s point out a few specifics:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
It’s noted that an estimated 61% of marketers will bump up their budget on content marketing in 2015. No one size fits all in the space in marketing of course, but this number is still a good base of what direction content, or knowledge marketing is headed. Google has long harped on this point, so much so that sites with consistent content production are far surpassing those investing tons of money on traditional (now dead) SEO.
More on Google:
The well-known Knowledge Graph is Google’s way of telling you what to do with regards to improving internet visibility. They have said on numerous occasions that their main goal for the internet landscape is to provide the user with useful content that answers or addresses their queries. This means that you should design your marketing structure behind a solid strategy that includes consistent how-to’s, tutorials, tips and tricks, and or methods aimed at educating and fulfilling a gap in knowledge.
What Does This Mean For SEO Companies?
Sorry to say that the infamous profile links, social bookmarks, article submissions and such are a fool proof plan for failure. Yes, they used to work wonders but as “professionals” have manipulated the system, Google has abandoned that as a ranking method completely. SEO professionals must adapt or die. Simple. Give up the old school methods and work with the current landscape.